Creating a New Spirit in
Business that Influences
Change

Creating a New Spirit in Business that Influences Change

Building empowered teams by addressing inequality and
fostering authenticity within Corporate America.
Building empowered teams by addressing inequality and fostering authenticity with in Corporate America.
Oscar-Munoz---Book-Cover-FINAL(1)

Turnaround Time

Go behind the scenes of the aviation industry as Oscar Munoz tells soulful lessons about how he rose from humble immigrant origins to lead United Airlines through one of modern business’ greatest turnarounds, navigating crises and even a heart transplant along the way, but ultimately inspiring his employees to unite and fly as one.

Available now from Harper Collins.

OSCAR MUNOZ

Pioneering the Wall Street-defying strategy to put employees first, as the foundation of rebuilding business.

As CEO of United Airlines from 2015-2020, and then Executive Chairman, Oscar took the helm of United that was flying through very turbulent skies and was anything but United. A stalled merger, dismal operational and financial performance, tortured labor relations and rock-bottom customer satisfaction and employee morale meant United was in freefall.

Layer 2

OSCAR MUNOZ

Pioneering the Wall Street-defying strategy to put employees first, as the foundation of rebuilding business.

Layer 2

As CEO of United Airlines from 2015-2020, and then Executive Chairman, Oscar took the helm of United that was flying through very turbulent skies and was anything but United. A stalled merger, dismal operational and financial performance, tortured labor relations and rock-bottom customer satisfaction and employee morale meant United was in freefall.

Within five years, United was flying high, achieving top-tier reliability and profits, winning back customer loyalty and earning the praise of each of its major union leaders.

Most importantly, frontline employees were finally flying together as a team, after the turmoil of a merger that finally was ratified eight years to the day after it was begun. Today, Oscar remains beloved by the rank-and-file of United Airlines for his authenticity, faith in his employees, and for turning the company around by creating a New Spirit of United.

Rebuilding Major Corporations Through
Foundational Transformation

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